Woolworths:MakingTheDifferencePlatform

Designing Making The Difference, Woolworths' free online portal for inspiring learning across South Africa

Making The Difference is Woolworths' online portal to inspire learning. It shares the retailer's expertise in healthy living, the environment, wellness, and sustainability with students, parents, and teachers across South Africa, free to use. The platform pulls together the Classmates video series, downloadable work packs with educator and learner booklets, printable posters, recipe cards, and articles, all organised by grade so a teacher can find what fits their class.

We worked with the Woolworths team to design the platform end to end: the information architecture, the homepage and library that hold a growing catalogue of formats, the article reading experience, and the system of cards and covers that ties it together. The work spanned product strategy, UX research, UI, and the design system the in-house team continues to build on.

Services

Product Design
UX Research
Editorial Design System

In Partnership With

The Platform

Your online portal to inspire learning

One platform for the Classmates video series, downloadable work packs, and healthy-living information, free for students, parents, and teachers.

The Platform

Your online portal to inspire learning

One platform for the Classmates video series, downloadable work packs, and healthy-living information, free for students, parents, and teachers.

Workpacks

Bundled by grade and topic

Each pack bundles worksheets, lesson plans, videos, and other materials around a single topic, so teachers can plan a lesson without hunting for resources.

Workpacks

Bundled by grade and topic

Each pack bundles worksheets, lesson plans, videos, and other materials around a single topic, so teachers can plan a lesson without hunting for resources.

Workpacks

Everything a pack holds

Workpacks are a collection of worksheets, lesson plans, posters and videos that teachers can use to better educate learners about topics of common interest.

Grade 4 Farming for the Future work pack

Library

An extensive curated library

Booklets, video series, worksheets and more sit inside a searchable Library. Teachers can filter by grade or subject making it easier to find the material they need.

Library

An extensive curated library

Booklets, video series, worksheets and more sit inside a searchable Library. Teachers can filter by grade or subject making it easier to find the material they need.

Articles

Helpful articles for parents and teachers

Alongside learning materials for kids, we publish practical guidance on raising them well, from lunchbox ideas to screen time, built around ingredients and products you can pick up at Woolworths.

Articles

Helpful articles for parents and teachers

Alongside learning materials for kids, we publish practical guidance on raising them well, from lunchbox ideas to screen time, built around ingredients and products you can pick up at Woolworths.

Teacher's Day

Celebrating teachers

Every National Teachers' Day, students write letters thanking the teachers who made a difference. One is chosen as the year's winning entry.

Teacher's Day

Celebrating teachers

Every National Teachers' Day, students write letters thanking the teachers who made a difference. One is chosen as the year's winning entry.

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